About the Role:
ESPN-Social Media Specialist II
Full Time
Bristol, CT 06010, USA
ESPN is seeking a Social Media Specialists II, one should have experience growing a Gen-Z audience, especially but not limited to TikTok. Both will be expected to discover, develop, and distribute engaging content that will thrive on ESPN-branded social media accounts across TikTok, Instagram, Twitter, and Facebook. These positions will require live social programming and can be based in CT, CA and/or potentially NY.
Responsibilities:
Surface and curate engaging social content for Instagram, TikTok, Twitter, and Facebook
Write, edit and enhance social copy to ensure that writing style is consistent with account voice and editorial policies Manage content planning and reporting around tier-2 cross-account initiatives
Generate new ideas for social media posts and execute against them from start to finish, including occasional video and photo editing
Collaborate with a few internal partners to make social content compelling and comprehensive
Work in a variety of platform-specific content management and social analytics systems
Analyze performance of social content and incorporate insights into future content decisions
Output subject to oversight by supervisors and peers to ensure audience interest, accuracy, and adherence to established editorial procedures
Sports happen on nights, weekends, and holidays and those shifts will be regular and required in this position