About the Role:

ESPN-Social Media Specialist II

Full Time

Bristol, CT 06010, USA

ESPN is seeking a Social Media Specialists II, one should have experience growing a Gen-Z audience, especially but not limited to TikTok. Both will be expected to discover, develop, and distribute engaging content that will thrive on ESPN-branded social media accounts across TikTok, Instagram, Twitter, and Facebook. These positions will require live social programming and can be based in CT, CA and/or potentially NY.

Responsibilities:

  • Surface and curate engaging social content for Instagram, TikTok, Twitter, and Facebook

  • Write, edit and enhance social copy to ensure that writing style is consistent with account voice and editorial policies Manage content planning and reporting around tier-2 cross-account initiatives

  • Generate new ideas for social media posts and execute against them from start to finish, including occasional video and photo editing

  • Collaborate with a few internal partners to make social content compelling and comprehensive

  • Work in a variety of platform-specific content management and social analytics systems

  • Analyze performance of social content and incorporate insights into future content decisions

  • Output subject to oversight by supervisors and peers to ensure audience interest, accuracy, and adherence to established editorial procedures

  • Sports happen on nights, weekends, and holidays and those shifts will be regular and required in this position